I never thought of myself as the type to go for pale colors, and definitely not anything associated or close to pale pink, but it's really grown on me. I especially love this shade that seems a little less pink and has a little more purple/grey. It goes with a ton of colors (olive, grey, black, maroon, purple, tans and browns) and is an easy way to add color to an outfit even if you're color shy because it's so soft and subdued.
Seems like I'm not the only one that's into this color right now because it's in a lot of stores! Below are a few, some of which are slightly dressier while others are more t-shirt-like and casual.
Links to Shop:
Shop for the Look:
Top: Nordstrom (exact--sold out online but other colors here, similar, similar)
Jeans: Target (similar, similar, similar)
Shoes: Sole Society (exact, similar under $30)
Bag: Nordstrom (exact, similar, similar under $30)
Watch: c/o Daniel Wellington (exact)